Company Profile

AdvanceTech Power Sdn Bhd has been incorporated since 12th August 2002 with the objective of becoming leading supplier in the electrical and control instrumentation fields in this region.

AdvanceTech Power Sdn Bhd is a locally owned and registered trading company specializing in sales and technical services representative in Malaysia.

Our company offers a wide range of equipment, machinery supplies, electrical switchboards, control panels, installation & cabling works as well as spare parts to building industry, oil & gas, petrochemical, utilities, MINDEF, process plants, water services industry, telecommunication, hospital, airports/seaports, semiconductor/electronic plants in Malaysia.

Currently, AdvanceTech Power Sdn Bhd is the authorized distributor for

      • ASCO Power Technologies,USA which has Automatic Transfer Switch (ATS), Transient Voltage Surge Suppressor (TVSS), Load Bank, Generator Synchonizing Panel, and Firetrol Controller for Emergency Fire Pumps etc.
       • Authorized Dealer for Genergy Battery Co. Limited, china, Operating 300,000 Square Meter Manufacturing Facility compliance with IEC 60896-21/22 AND approved by ISO 9001, ISO 14001 and OHSAS 18000. Genergy products included various types of Highest Quality industrial batteries.

This accreditation is a testament for AdvanceTech Power Sdn Bhd organization’s ability & our commitment in providing superior quality products and services to our customers.


Our Objective & Mission

       • A commitment towards outstanding services and fair process are the foundation of AdvanceTech Power Sdn Bhd’s philosophy.
       • We are giving our utmost efforts toward achieving customers’ satisfaction by providing quality, reliability and timely delivery.
       • We believe in efficiency and responsive services and operations, ensuring appropriate returns.



Our Core Value

We are committed to operate, in a way that reflects these values, beginning with purity of heart and culminating in a moral lifestyle.

Go Beyond

We strive to exceed the expectations of the people we work with and the entrepreneurs we serve from taking commitment until emphasizing on excellent relationship with customers and outstanding services.


We create, evaluate and innovate with pride and enthusiasm by reinforcing our position as company representative.


We act honestly and respectfully. Respond promptly and courteously. At the same time, we admit our weakness, promote teamwork and welcome a sense of humor in the workplace.

Corporate Responsibility

We behave fairly and ethically and are accountable for our actions. We believe in and act on, our responsibility to care for people, society and the environment.




As the world leader in emergency and standby power transfer solutions, ASCO 2ASCO KEEPS YOUR POWER ON.


ASCO Automatic Transfer Switches and Power Systems safeguard data and telecommunications networks, industrial processes and critical installations from health care facilities to financial transaction centers.

Over the past 100 years, ASCO has pioneered every major product innovation in power transfer technology. ASCO is also committed in providing a full range of quality-driven products, supported by 24-hour nationwide service support.

Firetrol brand for fire pump controllers is also part of the ASCO family of products. For nearly 30 years, Firetrol has led fire pump industry with innovative products for better fire protection. Firetrol is dedicated in engineering excellence and product quality, always searching for creative solutions for the benefit of life safety.

Entire ranges of products represent the industry’s most precisely engineered lines of equipment, manufactured to the stringent standards.  This is a result of ASCO’s
unwavering commitment towards quality.

ASCO has obtained the highest level of quality certification under ISO9001 requirements

Our goal of industry leadership could never be accomplished without the support of our dedicated team… a family of professionals, committed exclusively to what matters most… teamwork and quality.


GenergyGenergy Battery Battery Co. Limited aims to be one of the highest quality suppliers of Industrial batteries in the world. It is also the exclusive overseas sales and marketing company of Flying Power Group, in charge of Europe, Middle East, Africa and Asia markets.

Genergy products represent the highest quality product range available from the factory, and its global appeal is becoming more and more recognized.